"Mobile Marketing Ratings - Fall 2011 Edition"
Mobile Marketing is the rapidly growing field of marketing on mobile devices, primarily cellular phones. Mobile marketing includes text messaging, short codes, mobile applications, mobile advertising, and more. As this is a new, rapidly evolving marketing space, most companies, from small businesses on up to Fortune 500 companies, hire a mobile marketing firm to assist them with their campaigns.
We originally created this list in 2009; the mobile marketing industry has grown dramatically since then. It's time to update the rankings for Fall 2011!
We Review The Best Mobile Marketing Firms And Rate Them In Our Top Ten
Choosing a mobile marketing firm shouldn't be difficult! That's why we have put together this ranked list of the top ten most popular mobile marketing firms in the business. We've included a brief word from their own web sites, followed by our concise review on the firm.
Confused About SMS Marketing? Wikipedia's got the details:
SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers.
SMS Marketing is one of the newest and fastest growing types of marketing because if offers low cost, high return on investment, and places promotions and updates in the pockets of potential customers. It is similar to email in cost, but offers much higher response rates as most mobile phone users open and view text messages
You can also learn more about SMS Marketing from the folks at SMSMarketing.org.
On To The List!
||The Top Ten Mobile Marketing Firms|
They Say: "Ez Texting’s SMS marketing platform is as powerful as it is easy to use. Launching an SMS marketing campaign should not be difficult. While marketing pros will enjoy the extensive feature set that our text messaging services offers, our intuititve web-based software is a breeze for anyone to use. Whether you want to promote your business, run text-2-join campaigns, polls and contests, or get in touch with all of your contacts at once, our Group Text Messaging service allows you to do so quickly and easily. Ez Texting is refreshingly simple. Ez Texting is surprisingly affordable."
We Say: Ez Texting offers instant signup, which comes with a limited free demo. They are one of the few firms that are very up front about their pricing. Perhaps that is because they offer the lowest rates we found for all but the largest messaging plans (think hundreds of thousands of messages per month).
They Say: "Club Texting allows your business to build text message marketing campaigns with our affordable, easy to use SMS
We Say: Club Texting offers instant signup, much like our number one ranked firm. Club Texting is flexible to customer needs, offering pay as you go plans as well as monthly plans, which offer discounts from their already competitive pricing.
They Say: "Golive! Mobile provides businesses with technology solutions for the mobile marketing, mobile billing ("Premium SMS"), mobile web, and mobile content delivery markets. A clientele of large and small businesses use our unmatched set of tools to launch direct-to-consumer and B2B mobile applications instantly. Our flagship product, Concierge, enables clients to deploy extraordinary text, multimedia, and voice-calling applications in minutes across multiple carrier networks using graphical templates. Whether it's SMS marketing, business messaging, a premium SMS billing project, or WAP site enhancement, Concierge is a one-stop shop for your mobile needs."
We Say: GoLive! Mobile’s web site offers a long list of mobile products, though pricing is nowhere to be found. They've definitely improved their website since we last visited (removing an annoying chat popup). They've shifted their focus to offer a wide range of marketing services. If you're looking for SEO consulting to mobile marketing and everything in between give GoLive! Mobile a look.
They Say: "TellMyCell is an easy to use, incredibly affordable
We Say: It's been a year since we added TellMyCell to the list and they haven't strayed from what they initially showed us - a good, slick platform, competitive pricing, and a comprehensive guided tour.
They Say: "GroupTexting makes SMS mass text messaging more affordable than ever with free incoming text messages. GroupTexting allows your business to send SMS messages to promote contests, share coupons, take polls and more. Our web-based texting service offers the power of mass texting along with the freedom of long codes. Long codes, also known as virtual mobile numbers (VMN), are special long phone numbers that can send and receive text messages. Group Texting gives you the power of SMS (short messaging services) without the hassle of short code approvals. Getting your own short code takes many months and costs thousands of dollars – and that’s just to get started. Long codes cut through the restrictive red tape associated with purchasing your own short code. Setting up a long code campaign is fast and free."
We Say: The Group Texting Company is new to our list as they recently launched. Unlike the other firms on this list they leverage long codes - which cut out carrier and aggregator fees, along with the lengthy short code setup process. If you're looking for competitive rates and a fast to implement solution you can't go wrong with The Group Texting Company.
They Say: "You don’t need a degree in rocket science to master mobile marketing. Start email and SMS marketing and make campaigning and tracking simple and affordable."
We Say: mobileStorm is a powerful communications platform. While they offer mobile marketing services, those features are really just a subset of a larger package. Pricing is a bit opaque, but once you schedule a demo with their sales team you'll get all the details you need.
They Say: "The mobile CRM leader, Cellit powers leading brands, retailers, restaurants, publishers, broadcasters and more. For over six years, Cellit has been helping thousands of clients large and small manage their text message marketing campaigns and deliver end-to-end mobile couponing initiatives. With best-of-class technology, strategic thought leadership and customer support, it is no wonder why the world's leading brands turn to Cellit for their mobile marketing solutions. "
We Say: CellIt offers a slick platform, available in SMB, Real Estate & Enterprise Editions. This is needlessly confusing, but that's a problem for their marketing department. For you? This is solid software.
They Say: "Msgme is an open, easy-to-implement, comprehensive messaging solution trusted by leading enterprises, agencies and brands."
We Say: Msgme offers a powerful enterprise level mobile marketing platform. Pricing used to be steep, but we cannot find any pricing in sight as of our update .Msgme is not suitable for small businesses.
They Say: "Whether you want to send coupons, a simple text message response, or connect to an elaborate SMS application or API, with Mobivity you'll be connected instantly!"
We Say: Mobivity allows you to demo their software and set up your account instantly, both pluses. Unfortunately their prices are extremely uncompetitive, starting at more than 15 cents per message. They've also been promising a 2.0 version of their platform since our initial ranking. Two years is a long time to wait.
They Say: "Mozes
We Say: Mozes has a slick web site, and their service is popular with up-and-coming bands. Mozes used to be a free service, and as such advertisements were inserted into all of your messages. They've transformed themselves into a paid solution - but their pricing page is rather confusing. Your options seem to be $810/year or $900/month. Yes you read that correctly.